Sunday, August 19, 2012

The Color Run

Look what we just heard about! The Color Run! The Color Run is a unique 5 K run held all over the country but instead of focusing on fast finish times this run is about fun. With a motto of  "When life hands you color, run with it"  how could it not be fun!

The race starts with a clean palette crowd, all wearing their required white shirts.. While not as costume crazy as San Francisco's Bay to Breakers race, the runners do come out in playful style. The Color Run specifically encourages non-runners, walkers, young and old to participate in the run, aiming for a memorable experience for everyone.

The race starts with a burst of vibrant yellow powder. Their FAQ explains how it all works: "Each kilometer of the event is associated with a designated color: yellow, orange, pink, or blue.  As the runners/walkers reach the Kilometer COLOR RUN Zones, they are blitzed by our volunteers." The streets are paved and the runners bathed with the brightly colored powders.

But never fear the powders used for the run are 100% natural and safe.  "You can eat the stuff if you’d like (we have tried it and don’t suggest it, it is surprisingly high in calories and leaves a chalky aftertaste)."

Crossing the finish line is a special explosion of color and excitement. What a wonderful way to exercise.   By using  the joy and inhibition reducing effects of color to encourage people to come together the goal is to live healthier. We just missed the run here in San Francisco but there might be one brewing near you. Just in the next two months there are runs in Albuquerque, Birmingham, Salt Lake and Portland. To find a run near you head over to their full list here.

- Emily Eifler, Writer, Colour Studio
- Jill Pilaroscia, Principal, Colour Studio

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