Just the right red

With summer inching toward fall we thought we would investigate the seasons  latest  color treads. The fashion world is always coming up with new ideas for what colors are hip and current and this year is no exception with a color not quite burgundy, not scarlet, not maroon: oxblood.

"After a summer of fruity brights, soft pastels and “gotta wear sunglasses” neons hues, the trend of oxblood as the hottest fall color is a welcome change." Via Bridgetteraes

"Oxblood:  is a deep, rich, passionate red with a name that gives it just enough edgy credibility to distance it from its alter-ego and school uniform staple, maroon. Like it or loathe it, the hue is back with a vengeance." Via Stuff's LifeStyle Section

These pieces are from Jason Wu, Peter Som and Rodarte's Fall 2012 shows. "A new color made an emphatic appearance on the runways for fall: oxblood. A deep red with hints of brown, it's darkly moody and flattering to almost anyone." Via The NY times

While this years hot color might be a big hit on streets and runways  not everyone is so excited about the name and its associations. Oxblood doesn't exactly elicit vegetarian daydreams. This carnivorous color harkens back to Roman power, regal opulence, and religious symbolism  What do you think? Is blood red the color for you?

- Emily Eifler, Writer, Colour Studio

- Jill Pilaroscia, Principal, Colour Studio