Thursday, August 2, 2012

Happy Olympics!

 The summer Olympics are here again ! In honor of this epic event we want to  let our Olympic colors shine. This year is the 100th anniversary of  those emblematic rings.
"The symbol of the Olympic Games is composed of five interlocking rings, coloured blue, yellow, black, green, and red on a white field. This was originally designed in 1912 by Baron Pierre de Coubertin, the founder of the modern Olympic Games. According to de Coubertin, the ring colours with the white background stand for those colors that appeared on all the national flags that competed in the Olympic games at that time." Via Wikipedia

But the rings weren't the only things shining with color at last Fridays opening games. Uniform design is a big part of how the countries individuate their athletes from the sea of people at the opening, and this year there were some bright candidates.

"The colorful yet slightly military Jamaican uniforms were designed by Cedella Marley, daughter of the late Bob Marley, in cooperation with Puma." via Mental Floss


"Unveiled in April, Germany’s uniforms by Adidas sort the sexes by putting women in pink and men in blue, and neither color is from the German flag. The matching scarves are reversible." via Mental Floss


Even this years tickets were designed with color in mind. "Designed by Interpublic's brand consultancy Futurebrand, they each feature a pictogram that corresponds to the sport that the ticket is being sold for, and color-coded according to the venue." via Creativity Online

Bright youthful colors are cropping up all over the Olympics this year.  We also found these illustrations made by Charis Tsevis as the theme for Yahoo’s website coverage of the games (via urbanpeek).  We are frankly loving this injection of fresh modern inspiration! 




- Emily Eifler, Writer, Colour Studio
- Jill Pilaroscia, Principal, Colour Studio

6 comments:

  1. It was a great event! I had a great desire that Brazil will get a gold medal but unfortunately they lost to Mexico in the finals. Overall, the match was controlled by Mexicans but i don't think a single should be held responsible for defeat. Looking forward to highlights of London Olympics!

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  2. They missed the chance to be the defender of the title at home, but honeslty Mexico deserved to win and I am sure that with that squad in few years they can even win the World Cup.


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