|Alexander Wang, Via Vogue|
Wang's recent show, which was themed around the idea of “extreme conditions and survival," used the high tech fabrics as well as reference to outdoor wear with a mix of urban utilitarianism. But the colors themselves also have a utilitarian aspect to them. Much like the color change of poisonous animals in the wild, Wangs color could be seen as broadcasting information about the wearer to onlookers. In an age full of over sharing and selfies and a general sense of always being in the public eye the colors embrace the visibility in a whole new way.
Because Thermochromic clothing is not just peaking its head out on the runway anymore. Sports clothing is also embracing these heat changing colors to give athletes a whole new visual experience of their workouts. Radiate Athletics has created an application which lets the wearer watch the colors of their shirt change as they work out. Starting with a white shirt, heat sensitive colors intensify with peak muscle performance. So you get instant feedback as to just how hard your body is working. The shirts even show you where and which muscles are you working with each exercise!
|Images from Radiate's KickStarter Page|