Monday, October 21, 2013

The Color of 'Emma Approved' Gives Skin Tones a Boost!

If you were watching the Emmy's this year you might have noticed an odd addition to the usual television shows up for awards. Breaking Bad of course won its weight in gold statues but so did Lizzie Bennett Diaries, the little web series that could. The Lizzie Bennett Diaries is a YouTube adaptation of Jane Austen's well loved Pride and Prejudice. For the year it ran the show caught on with YouTube's younger audiences and became a new way for people to interact with and re-imagine Austen's classic.

What does this have to do with color? A new Austen adaptation was just launched by the makers of the Lizzie Bennett Diaries. The show, Emma Approved, has something subtle to teach us about color in the office. Offices, yes even real ones where you are not on camera all the time, are public spaces that become associated with you and your company, whether through face to face visits with clients or customers or just images you share online. Take Emma's office in the show:

Just look at that beautiful set direction! Along with white and warm wood frames Emma's office is painted a vibrant peach, a color which was most certainly chosen to accentuate her look on camera. We don't often think of skin tone colors as options for painting our interior spaces but this specific color of peach seems to support all the faces that have appeared so far in the show.

So not only does this great color show off her her golden pink skin tone but it grounds the shows brand in a physical space. For everything from her logo, business cards, Pinterest boards, office space, website that color becomes her signature. Now this is not an invitation to start wearing all one color, painting your rooms all that color, making your cards and website and Facebook page all that one color, but to encourage you to think about how color can create a subtle thread of connection between your physical space, internet presence, and materials. And picking a color that looks great with your skin tone is just a bonus!

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