Monday, October 31, 2011

Accent colors for the sky

When it comes to color, and most air-travel related things, Virgin is in a class all its own. When they first launched the Virgin America brand they came armed with seat-back entertainment including video games and seat-to-seat chat, onboard wifi, and my personal favorite, purple mood lighting. Can you see your self getting plane rage while surrounded by the spiritual hue of purple? 

Recently they seem to be stepping up their game. I came across this project by Access Agency/The Cool Hunters. They promote their services as a transformational creative agency. From their description for the  project:

 "It takes more than a few subtle changes to draw attention at international airports. As a brand that is fun, social, playful, and understands design, Virgin can take plane transformations further than most. We’ve created new bold designs for Virgin Atlantic planes to really get people’s attention. Imagine when suddenly overnight a limited number of planes will look completely different. Unlike any planes ever.

If you were sitting at Heathrow and saw one of these rolling by, you’d take a picture and post it for all of your connections to see. This is the “look at me” kind of cool and bold design in unexpected surroundings that people love to see and talk about. Have you spotted one of these? Did you fly in one? The design would stay on the planes only a limited time and then a new design would show up on other routes. This is the ideal set-up for a viral phenomenon."


So just for fun we thought we would try our hand at planes. Our picks for spicing up that beautiful blue sky?

- Emily Eifler, Associate Designer, Colour Studio

1 comment:

  1. Bright colors always lift the mood, especially when traveling. And the trip itself is a bright event. When I travel, I always rent a car at the airport, here is the information, in order not to depend on anyone.